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  • Discover the world’s third biggest start-up tech cluster - the Silicon Roundabout.
  • Starting our Silicon Roundabout in front of the Roundabout itself!
  • A group on students visiting Ziferblat - a great co-working/co-living-space we visit on the tour!
  • A group of researchers from King's College in front of our last stop, Google Campus.
  • A large group of Imperial College's students in front of Google Campus in January 2018!

The UK’s Digital industry is booming. It’s epicentre – an unassuming roundabout in East London.

Known as Silicon Roundabout or Tech City, this area of London is home to the world’s third biggest start-up tech cluster and is currently snapping at the heels of New York City and San Francisco’s tech scene.

Last year Silicon Roundabout launched over 15,500 new businesses – nearly five times as many launched in Canary Wharf. It is also where some of the biggest tech companies in the world have put down roots, including heavy hitters Google and Amazon, alongside Zoopla, Asos, Moo, Spotify,, Mind Candy and more.

But how did this tech start-up metropolis come about?

Award-winning Insider London’s Silicon Roundabout tour offers an eye-opening educational insight into how Shoreditch spawned a tech monster to rival San Fran’s Silicon Valley.

London’s Silicon Roundabout Tour – Best Shoreditch Walking Tour

Starting at Shoreditch Grind, a funky little coffee shop come recording studio, our professional and knowledgeable tour guide will take you on an entertaining two-hour loop via Shoreditch, Hoxton and Old Street through this innovative and vibrant part of London.

Taking in co-worker spaces (where lots of tech start-ups begin), creative spaces, pop-up spaces and some downright crackers spaces, you’ll hear how Silicon Roundabout has earned its global profile before finishing at Google Campus, the UK’s biggest ‘incubator’ for tech minded start-ups.

London Tech City Tour Inside Ziferblat, one of the most creative co-working spaces we know!

Learn Silicon Roundabout’s Secrets

You’ll discover:

  • How Silicon Roundabout grew off its own creative steam with no centralised plan

  • The critical, and sometimes controversial, differences between Silicon Roundabout and Tech City

  • Why one hugely successful tech business chose London’s Silicon Roundabout over California’s Silicon Valley

  • The unique relationship between Silicon Roundabout’s tech businesses and the area’s artists and musicians

  • What Silicon Roundabout has in common with a coral reef

  • Why people continue to commute here every day – despite it being easier than ever to log on from home in your pjs

  • Where the phrase ‘flat white economy’ comes from

  • Where you can exchange hard cash for virtual currency

  • How the lifecycle of a start-up develops, from renting co-worker space through to securing investment, to attracting super talented staff and beyond

  • Whether cracks are beginning to show in this tech empire. As larger companies stake their claim on the area, is Silicon Roundabout becoming a victim of its own success?

Perfect for bringing academic courses to life, a fun team-building activity or to introduce your client or student groups to the area, this intriguing educational walking tour takes you right to the cutting-edge heart of the capital.

See where tomorrow’s trends are created, where killer concepts are born, where tube carriages double as office space and the only place in the world where you can buy an alcoholic smoothie.

What you need to know

Where do we meet?

Shoreditch Grind on Old Street (to the map)

How long is the tour?

Approximately two hours

When does the tour run?

This tour is only available for private parties and can be arranged for any date or time. Furthermore, we are happy to create a bespoke programme to reflect your specific needs.

To book the private tour, or find out more, call 0207 183 1055, or email:

Where does the tour finish?

The tour finished at the Google Campus, Bonhill Street.</em>

Meeting Point - Map

Enquire now

This tour can be arranged for any date or time. Furthermore, we are happy to create a bespoke programme to reflect your specific needs.

To find out more:

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