So, I was perusing the internet for some green inspiration this week, checking out some websites and reading my Google alerts (try it out if you haven’t already – amazing) when I came across something really unusual. A new craze is set to take the world by STORM (well, maybe, anyway you heard it here first!), a new form of literature if you will. Prepare yourself: the eco book.
Sadly, all too often, when major UK retail companies talk about being ‘committed’ to green and sustainable policies it all feels a bit forced. Meaningful green strategies are all about being innovative rather than just repeating what others have said or done. Without innovation… well, let’s face it, we wouldn’t have realised anything was wrong in the first place (and thus, we’d still think that the earth was an infinite resource that we could merrily pillage forever, and that smoking was good for us).